Patient Centricity in Clinical Trials

Meeting the Heros

Last weekend I had a retreat with my team and patients who participate in clinical trials. It was a wonderful discussion circle where we aimed to seek assurance on the value of our work. Once again it was amazing to see the deep engagement the patients have in clinical trials - not only for themselves in the hope of receiving a better cure, but especially to help the next generation of patients get better treatments. And, how much patients want to be involved in the assessment of a trial.

Everybody wanted to share his personal experience with the physicians and nurses, and, if asked, with the sponsor as well. A communication platform which works outside the trial and goes beyond the standard surveys is obviously a perfect asset to make this fantastic patient engagement perform. Hey, we learned a lot on this weekend, and we´re looking forward to meeting the heroes again.